01
At the board
- Build AI fluency in the leadership team.
- Develop the strategy and business case.
- Shape the long-term vision.
- Set up governance and address regulation.
- Lead or oversee the AI task force.
Change agents for
the AI era.
AI is reshaping how organizations operate, compete, and create value. That makes it a boardroom issue. Yet in practice it gets pushed down to IT, marketing, or a project team, where it becomes an implementation problem without a strategy behind it.
We bring AI back to where it belongs. We join your leadership team as temporary colleagues, two to three days a week. First we build the board's knowledge and confidence. Then we lead the AI transition together. And when we leave, the knowledge stays.
The board knows something needs to happen.
But what?
2%
of Dutch board members have in-depth knowledge of AI.
50%+
of organizations have not appointed an internal owner for AI.
15%
of boards steer on AI-related KPIs.
Technology is rarely the bottleneck. The real obstacle is trust:
- The board's trust in its own ability to lead this.
- Trust in the organization's capacity to change.
- Employees' trust that the board has a plan.
Meanwhile, the gap widens. Competitors are quietly automating. Top talent picks employers with a clear course. And employees turn to consumer tools, with all the risks that brings.
The cost of waiting compounds. Those who delay don't pay a little more; they pay much more, later.
The AI Transition Officer (AITO)
The success of an AI transition is 70% people and process. Only 30% technology. That success starts with one thing: ownership at the right level, backed by knowledge and a clear strategy.
That's why we created the AITO: a trailblazer at board level. The AITO starts by raising the leadership team's understanding and shaping the vision. Then turns to the organization, embedding capability where the work actually happens. Once that capability is secured, the AITO leaves.
Different from a consultant?
We sit inside your team, not alongside it.
Different from an interim manager?
We don't just fill a seat; we build one that lasts.
Our AITOs have decades of experience as directors at board level. They know how leadership teams make decisions, how responsibilities get assigned, and what it takes to earn trust. They've built and led large teams across marketing, communications, HR, finance, digital, and strategy. They speak the language of the boardroom, and of the people doing the work.
What an AITO delivers
02
Across departments
- Identify use cases and quick wins in each function.
- Redesign and optimize processes.
- Activate and coach internal AI champions.
03
With employees
- Train people in responsible and effective AI use.
- Engage them in the transition, to build real support and momentum.
We're not afraid to roll up our sleeves. If communications is stuck or marketing is overwhelmed by the options, we step in and work alongside the team. Two to three days a week. A minimum of six months. A fixed monthly fee. No hourly billing.
Concrete results
By the end of the transition you have a clear vision, a sharp strategy, and a real business case. Governance is in place. Regulation is addressed. Roles and responsibilities are defined. Processes are improved and embedded. Tooling decisions are made. And your people use AI responsibly and effectively.
We make ourselves redundant
That's not modesty. It's the model.
A consultancy earns more the longer it stays. We earn a board's trust by leaving on time. What remains: internal ownership, transferable knowledge, and an organization that no longer needs us.
An AITO who's still in the same chair after a year hasn't done the job.
Our AI transition model
Our approach has four phases, from analysis to handover. Each phase builds on the last. After phase 1 there is a go/no-go moment: if the analysis shows you're not ready yet, we stop. No fine print. A firm commitment.
Our principles
Transparent
A fixed monthly fee. No hourly billing. No hidden costs.
Efficient
Two to three days a week. We use AI in our own work, so we deliver more than the hours suggest. Short onboarding, immediate focus on what matters.
Flexible
Physical presence and online availability set together. What fits your rhythm fits ours.
The founders
Raymond de Coninck
Co-founder & AITO
Raymond has spent nearly 30 years in and around boardrooms, from family businesses to international corporates, leading marketing, communications, and digital transformation. He brings calm to complex situations, helps boards set priorities, and knows how to move teams.
Fleur Willemijn van Beinum
Co-founder & AITO
Fleur Willemijn brings more than 25 years in brand strategy, corporate communication, and organizational development, and is the author of Think Like a Publisher. While others are still debating direction, she's already executing.
Together we've guided dozens of organizations through change, from family businesses to multinationals. We know the difference between an organization that says it wants to change, and one that actually does.
Ready to start?
A first conversation takes an hour. We'll ask the questions you, as a board, should be able to answer. Then we decide together whether we're the right trailblazers for your organization.